Moncler Genius – London Fashion Week 2023
At London Fashion week 2023, the Italian luxury house Moncler closed out the event with a ground-breaking, experience-driven spectacular, with their collaborative capsule collection ‘Moncler Genius’. Neg Earth Lights are delighted to be the supplier of lighting fixtures, automation systems and a custom-built arch for the Moncler Genius show.
The London Fashion Week 2023 show had been carefully planned and executed by the premier special- events company Villa Eugénie. The brand’s creativity and expertise combined with the major influence that the fashion industry has on culture, has driven the innovative event-company Villa Eugénie to produce over 1000 unique fashion shows and events worldwide.
Moncler Genius, which first launched in 2018, is a unique collection which continues to evolve. First founded by the brand’s CEO Remo Ruffini, the collection has previously featured collaborative concepts with the gifted Simone Rocha and Valentino’s iconic Pierpaolo Piccioli. With Moncler rebelling against traditional luxury fashion and redefining the meaning of ‘collaboration’, the show successfully captured their evolution of creativity.
100,000 guests took to London’s Kensington Olympia Stadium to spectate the creative masterpiece which incorporated big brands, creatives, and artists, including Pharrell Williams, Mercedez-Benz, Rick Owens, Palm Angles, Adidas Originals and many more. The show culminated in a performance from Grammy-award winning, R&B sensation Alicia Keys.
Neg Earth Lights are thrilled to have been the supplier of lighting fixtures in the Moncler Genius show as well as a Kinesys motor system which supported various luminaires at the exhibition including high performance Robe and Ayrton fixtures. Additionally, there were unique pods which hung throughout the room from our automated motor systems. The lighting powerfully projected outwards in narrow beams into the room giving a futuristic, space-age atmosphere. Moreover, this out of this world spectacular helped to truly express the innovative nature of the Moncler Genius collective through an incredible immersive display.
In addition, Neg Earth created a custom fabricated three-quarter circle to give the desired arch-look for Alicia Keys’ performance in the Moncler show. The custom-made arch, built by the talented team at Neg Earth, was 26m in diameter, 18m in height, with 73 robe mega pointe adorning the curvature for an impressive runway-style stage which powerfully mirrored the venues architecture.
With an impressive kick-start to the year, this display brought Ruffini’s inventive vision to life from encompassing technology, entertainment, and design. Neg Earth Lights are delighted to have been the supplier of the lighting elements and key motor systems used in the show, contributing to a striking immersive display.
Credits:
Project Manager: Martin Garnish
Lighting Designer: Arf & Yes
Production: Villa Eugénie
