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During Festival Fever, we’re shining a light on the incredible people behind the scenes who help bring festivals and live events to life. In this edition, we caught up with Finley Alexander, a lighting technician whose journey from a summer theatre intern to working major arena tours is nothing short of inspiring.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

From Summer Theatre to Stadium Tours

Finley’s story began in a small theatre near her grandparents’ house, where she started interning at just 14 years old.

“I worked in summer theatres throughout high school. That experience really inspired me to study theatre at college,” Finley shares.

Her interest in lighting and live events sparked naturally from that early exposure.

“Seeing how lighting transforms the audience’s experience — how it adds so much emotion and impact — that’s what pulled me into the world of live entertainment.”

Proud Moments on Tour

Among Finley’s many achievements, one moment stands out:

“I just finished Kelsea Ballerini’s Live on Tour, her first headlining arena tour. What made it really special was the fact that 30% of the crew were women. That felt like such a huge step forward in the industry — it was empowering to be part of it.”

 

Lessons from the Road

Working across different teams, cultures and locations has shaped Finley’s approach to life on the road:

“I’ve learnt that we all come from different walks of life, but we’re here to do the same job. Learning how to communicate and support each other is everything.”

And for anyone just starting out? Finley offers honest, heartfelt advice:

“Don’t be afraid to ask questions — even if it feels silly. You could spot something others have missed and that might save time and stress later. You learn something new every day.”

A Word on Work Culture

Since visiting Neg Earth, Finley’s felt right at home:

“It’s been such a welcoming environment. Everyone’s supportive and there’s a real team spirit.”

And perhaps most importantly:

“We’re in the live entertainment industry — people come to shows to have a great time. If you’re not enjoying your work, you lose sight of the whole point.”

At Neg Earth Lights, we’re proud to work with talented, passionate professionals like Finley.

 

 

 

 

At Neg Earth Lights, Festival Season is more than just a busy period — it’s a time where behind-the-scenes magic takes centre stage. As part of our Festival Fever campaign, we’re celebrating the brilliant people who power live events, giving our audience a closer look at the teamwork, expertise and passion driving our crew.

 

This week, we’re shining the spotlight on William Frostman (Frosty), Lighting Technician, Crew Chief and long-standing member of the Neg Earth family.

From Beer and Gigs to Global Tours

William’s journey into the live events industry began — quite literally — by accident. While in college, he started working with a band his roommate was part of, handling lighting in exchange for beer and ten dollars a night. That modest start ignited a passion, leading him to pursue a degree in lighting and take on roles at companies like Southern Thunder and Pete’s Lights and Upstaging in the US, before making his way to Neg Earth in the UK.

“I don’t wear a suit and tie or go to an office. Every day is something different, in a different part of the world. That’s what I love.”

 

Memorable Gigs, Timeless Values

With decades in the industry, William has a wealth of gigs to look back on — but what stands out most to him isn’t the scale of the shows, but the people behind them.

“It’s the ethos at places like Neg Earth and Upstaging. People respect each other and work together — that’s why I do what I do.”

For William, the magic of touring comes from good teamwork and a shared passion for putting on unforgettable experiences.

 

Lessons from the Road

William’s career spans a time of massive technological evolution in the industry — from analogue Parcans and Lekos to today’s sophisticated robotics and lighting networks.

“The technology has changed massively since the 1980s. Now we’re working with complex networking and robotics — but the core values remain.”

He believes in the importance of learning everything from the ground up. Whether you’re aiming to be a designer or programmer, understanding how things are set up, cabled and powered makes you better at any role you take on.

“You’ve got to trust yourself but never be too proud to ask questions. There’s a wealth of knowledge out there — don’t waste it.”

 

Why Neg Earth Lights Feels Like Home

Having worked across the globe, William says what sets Neg Earth apart is simple: the people.

“Neg Earth has always felt like home. Dave runs a great company — he looks after his people and that means a lot. I enjoy what I do and who I do it with.”

 

Festival Season, Powered by People

It’s stories like William’s that remind us what makes this industry so special. Behind every spotlight and stage is a team of professionals who bring events to life — with dedication, craft and a genuine love for what they do.

 

 

 

 

Neg Earth Lights
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